The Sneaker Newsletter
Subscribe
Sign in
Home
Pre-Order My Book
Sneaker History
Press & Appearances
Archive
About
Latest
Top
Discussions
The Words We Say When We Say We Like Sneakers Too Much
A question we've all heard and why the language might be the whole point.
3 hrs ago
•
Nick Engvall
1
The Boring Machine Behind Saucony’s Best Year
Westside Gunn gets the headlines. The operating model gets the revenue.
Jul 13
•
Nick Engvall
1
1
Two World Cups Are Happening At Once
One is being won in your feed. The other is being won on the pitch, and they are not the same tournament.
Jul 7
•
Nick Engvall
2
2
1
Nike's $1.1 Billion Quarter Isn't What It Looks Like
The headline number came from Washington, not Beaverton.
Jul 2
•
Nick Engvall
1
The Footwear Industry Keeps Erasing Its Own History, Including Mine
I finally built an archive nobody else can take away. Now it needs you.
Jul 1
•
Nick Engvall
6
4
1
June 2026
500 NBA Players Just Became Their Own Brand
PLYRS UNTD is the NBPA's biggest power move in years, and sneaker brands should be paying attention
Jun 22
•
Nick Engvall
2
2
The Most Underestimated Brand on the Floor Right Now
A Finals PE and a European soccer push are happening at the same time. At some point, the laugh track has to stop.
Jun 22
•
Nick Engvall
1
The Caitlin 1 Is Here. Now Nike Has to Earn It.
The rollout is perfect. The hard part starts October 1.
Jun 17
•
Nick Engvall
7
1
What Shai Gilgeous-Alexander Moving To Nike Means
When the subsidiary can't hold the star, the parent company calls.
Jun 17
•
Nick Engvall
5
2
2
The Business Card in the Drawer
Someone has to preserve what private equity won't
Jun 16
•
Nick Engvall
6
4
1
How To Celebrate Sport
What one leader is doing this month should be the baseline, not the exception.
Jun 13
•
Nick Engvall
2
2
3
A Sneakerhead's Guide to Watching the World Cup
Every brand on the pitch (and some off)... every story worth following.
Jun 12
•
Nick Engvall
7
1
3
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
