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A Can Of Tuna Costs $1.19 Now (Yes, This Is About Sneakers)
Dick's just took the worst stock day in its history, and the Foot Locker story starts in the grocery aisle.
Sep 1
•
Nick Engvall
2
August 2026
The Air Jordan 41 Isn't Finished
Leo Chang, Donald Kelsey, and Jason Mayden on the research behind it, and what it cost to build it this way
Aug 27
•
Nick Engvall
8
3
The Dead Bird Is Speaking Sneaker Now
Arc’teryx built a $280 boot, and the way they built it tells you who really runs footwear.
Aug 26
•
Nick Engvall
3
My Book Is Real.
The first copy of Small Luxuries: Sneakers arrived, and the whole thing finally feels real.
Aug 26
•
Nick Engvall
14
6
2
The Resale Obituary is Premature
A cooling market isn’t a dying one. It’s a market finally acting like a market.
Aug 7
•
Nick Engvall
4
1
July 2026
The Big Picture Is in the Details
The best designs can be stripped of every color story and still make you feel something.
Jul 29
•
Nick Engvall
6
4
1
The Most Overlooked Market In Sneakers
The line from Hideo Nomo’s first signature to Ohtani’s record-chasing cleats is the proof.
Jul 27
•
Nick Engvall
4
2
1
New Team, New Colors, Bigger Than One More Title
A Saturday thought about the one team palette he's somehow never really had.
Jul 25
•
Nick Engvall
1
Another Bad News Day For Nike
The last Nike theft case was hourly workers. This one ran a department for almost twenty years.
Jul 24
•
Nick Engvall
7
2
1
The People Who Jump The Line, And The People Who Pay
Twelve people, two million dollars in stolen Nikes, and the one rule in this business that has no shortcut.
Jul 23
•
Nick Engvall
6
2
1
The Most Complete Michael Jordan Collection Is in the Last Place You’d Look
The first Michael Jordan figurine was photographed, promoted, and never sold. It took someone 9,000 miles away to figure out why.
Jul 22
•
Nick Engvall
7
2
Sports Are Having the Opposite of a Crisis
A few weeks of impossible sports moments, and the branding opportunity hiding inside every one of them.
Jul 19
•
Nick Engvall
2
2
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